This project called for a social media campaign, marketing a product of choice to a niche audience. The final deliverable needed to be a series of three images, each one using wordplay to advertise the product. After receiving the project brief, I was inspired by Too Faced Love Flush, a cosmetic blush designed to make women look flush with love.
Research showed that this product’s goal is to make women look in love, so I decided the campaign’s target audience should be single, independent women. Most love-themed products aren’t aimed at single women, so switching up the audience was a great way to draw in new customers. I decided to use comical wordplay to connect the audience to the product, and in turn make each customer feel just as confident as the model in the ad.